CPC Calculator
Calculate the average amount spent for each click.
How this calculator works
Average CPC = Total Click Cost / Total Clicks.
This is an average across the clicks entered. Individual actual CPC values may differ.
Example
₹10,000 total click cost across 2,000 clicks gives an average CPC of ₹5.
Source and metric note
Google Ads defines average CPC as total click cost divided by total clicks. It defines conversion rate as conversions divided by eligible ad interactions. Google Ads also reports conversion value per cost as conversion value divided by total ad-interaction cost.
Google Ads - Avg. CPC - Google Ads - Conversion rate
Last reviewed: 27 August 2026.
Frequently asked questions
Is average CPC the same as max CPC bid?
No. Average CPC is total click cost divided by clicks. A max CPC bid is a bidding limit or setting.
Can individual clicks cost more or less than average CPC?
Yes. Average CPC summarizes total cost across all included clicks.
Should I include non-click advertising costs?
For a Google Ads style average CPC calculation, use the cost associated with the included clicks and the matching click count.