Business & Marketing Calculators
Simple calculators for marketing performance and business decisions.
ROAS Calculator
Calculate return on ad spend, ROAS percentage, estimated gross profit after ad spend and break-even ROAS.
Marketing ROI Calculator
Calculate marketing ROI from attributed revenue, marketing cost and optional gross margin.
Profit Margin Calculator
Calculate gross profit, profit margin and markup from revenue and cost.
Break-Even Calculator
Calculate break-even units, break-even revenue and contribution margin from fixed cost, selling price and variable cost.
CTR Calculator
Calculate click-through rate from clicks and impressions.
CPC Calculator
Calculate average cost per click from advertising cost and clicks.
Conversion Rate Calculator
Calculate conversion rate from conversions and eligible interactions or visits.
Business and marketing performance calculators
Measure ROAS, marketing ROI, profit margin, break-even point, CTR, CPC and conversion rate using transparent formulas. The ROAS and ROI tools separate revenue from profitability so users can avoid treating every rupee of revenue as profit.
For campaign comparisons, use data from the same reporting period and keep attribution, conversion counting and cost definitions consistent.