ROAS Calculator
Calculate how much attributed revenue your advertising generated for each rupee of ad spend.
How this calculator works
ROAS = Attributed Revenue / Ad Spend.
ROAS % = ROAS × 100.
If gross margin is entered, CalcSetu also estimates gross profit after ad spend and Break-even ROAS = 1 / Gross Margin Rate.
Example
₹2,00,000 attributed revenue from ₹50,000 ad spend gives 4.00x ROAS, or 400%.
Source and metric note
Google Ads defines average CPC as total click cost divided by total clicks. It defines conversion rate as conversions divided by eligible ad interactions. Google Ads also reports conversion value per cost as conversion value divided by total ad-interaction cost.
Google Ads - Avg. CPC - Google Ads - Conversion rate
Last reviewed: 27 August 2026.
Frequently asked questions
Is 4x ROAS the same as 300% profit?
No. ROAS compares revenue with ad spend and does not deduct product cost, salaries, shipping or overhead.
What is break-even ROAS?
If you enter gross margin, break-even ROAS estimates the revenue-to-ad-spend ratio needed for gross profit to cover ad spend before other overhead.
Should I use total company revenue?
Use revenue attributed to the advertising being evaluated, with a consistent attribution method.